Some time ago a group of unhappy and grieving mothers decided to form Mothers Against Drunk Driving (MADD). They wanted to use TV, radio and music to caution teens about the danger of driving while intoxicated. Those mothers formed MADD well before the appearance of online ads for the alcohol detector. The appearance on the Internet of advertisements for the Personal Alcohol Detector could cause those mothers to alter the focus of their campaign. Such ads do not really give teens an honest appraisal of the value of the detector. Such ads might have too many teens thinking that their personal assessment of their readiness to drive can be as good as or better than the signal from such detectors. MADD must re-educate the confused teens who read such ads.

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